The technical foundation

Technical SEO

The plumbing without which nothing else matters: if bots (Google or AI) can't access, render, and understand you cleanly, your content is invisible — no matter how good it is.

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What's included

Crawling & indexing

Diagnosis and remediation recommendations at scale: crawl budgets, parametric indexing, canonicals, redirects — exactly the problems solved at a scale of tens of millions of URLs.

Rendering & bot access

What a bot actually sees, not what you see: JS rendering, client-side content, robots.txt, CDN blocks. An AI bot served an empty page has nothing to cite.

Schema / structured data

Schema recommendations for the whole site, wired as an entity graph (@id-linked, sameAs), with reference markup for your developer. Without it, AI engines don't understand you as a trustworthy entity.

Core Web Vitals

Speed and stability (LCP/INP/CLS): retrieval bots can time out on slow sites, and you lose the citation to a faster competitor.

Why it matters

A site AI bots can't read is invisible in answers regardless of content. Technical SEO is the layer GEO and AEO are built on.

Comes from 12+ years in SEO, 8+ of them in technical SEO at Romania's largest marketplace — enterprise-scale crawling and indexing, not theory.

Want to go deeper on Schema Markup specifically? We have a dedicated page — types, validation, common mistakes.

Methodology

Our process for Technical SEO

Technical audit

We diagnose crawling, indexing, rendering, and schema — what a bot actually sees, not what you see in a browser.

Impact-based prioritization

You get a prioritized report: what needs urgent fixing, what's medium, what's nice-to-have, with a step-by-step plan.

Technical recommendations

You get clear instructions for your developer: how to remediate bot access, how to wire schema as an entity graph, what to improve for Core Web Vitals. Your team does the implementation.

Verification & monitoring

Once your team implements, we verify the result: we confirm the re-crawl and track indexing and speed over time, not just at delivery.

Frequently asked questions

About Technical SEO

Technical SEO is the set of optimizations that make a site accessible, crawlable, and understandable to bots — Google and AI engines alike. It matters for AI because a retrieval bot (GPTBot, PerplexityBot, Claude-SearchBot) first needs to access and render the page before it can cite it; if the technical plumbing is broken, your content is invisible in answers no matter how good it is.

A full technical audit typically takes 1-2 weeks, depending on site size. The deliverable is a report prioritized by impact: what needs urgent fixing (crawlability, indexing, schema), what’s medium priority, and what’s nice-to-have, with a step-by-step remediation plan that your team implements.

Core Web Vitals (LCP, INP, CLS) measure page speed and visual stability. They affect AI citation because retrieval bots can time out on slow sites — if your page loads slowly, you lose the citation to a faster source answering the same question.

Yes, indirectly but really. Schema (structured data) doesn’t automatically get you into answers, but it helps AI engines understand what type of content you have and how entities connect. A connected schema graph (@id-linked, sameAs) increases confidence that you’re a coherent entity — a gate-keeping criterion for the candidate source set for citation.

No. We write the content and deliver it as a file for approval, or as a draft in your site; you or your team publish it. We run the off-page campaigns. For technical and on-page work you get prioritized recommendations with clear instructions, which your developer implements. Once they do, we check the result (re-crawl, indexing, speed) and report what changed.

Let's see where you stand.

A 30-minute discovery call. No pitch — I'll tell you directly if and how I can help with Technical SEO.

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