The technical foundation

Technical SEO

The plumbing without which nothing else matters: if bots (Google or AI) can't access, render, and understand you cleanly, your content is invisible — no matter how good it is.

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What's included

Crawling & indexing

Diagnosis and fixes at scale: crawl budgets, parametric indexing, canonicals, redirects — exactly the problems solved at a scale of tens of millions of URLs.

Rendering & bot access

What a bot actually sees, not what you see: JS rendering, client-side content, robots.txt, CDN blocks. An AI bot served an empty page has nothing to cite.

Schema / structured data

Schema optimization across the whole site, wired as an entity graph (@id-linked, sameAs). Without it, AI engines don't understand you as a trustworthy entity.

Core Web Vitals

Speed and stability (LCP/INP/CLS): retrieval bots can time out on slow sites, and you lose the citation to a faster competitor.

Why it matters

A site AI bots can't read is invisible in answers regardless of content. Technical SEO is the layer GEO and AEO are built on.

Comes from 12+ years in SEO, 8+ of them in technical SEO at Romania's largest marketplace — enterprise-scale crawling and indexing, not theory.

Want to go deeper on Schema Markup specifically? We have a dedicated page — types, validation, common mistakes.

Frequently asked questions

About Technical SEO

Technical SEO is the set of optimizations that make a site accessible, crawlable, and understandable to bots — Google and AI engines alike. It matters for AI because a retrieval bot (GPTBot, PerplexityBot, Claude-SearchBot) first needs to access and render the page before it can cite it; if the technical plumbing is broken, your content is invisible in answers no matter how good it is.

A full technical audit typically takes 1-2 weeks, depending on site size. The deliverable is a report prioritized by impact: what needs urgent fixing (crawlability, indexing, schema), what’s medium priority, and what’s nice-to-have, with a step-by-step implementation plan.

Core Web Vitals (LCP, INP, CLS) measure page speed and visual stability. They affect AI citation because retrieval bots can time out on slow sites — if your page loads slowly, you lose the citation to a faster source answering the same question.

Yes, indirectly but really. Schema (structured data) doesn’t automatically get you into answers, but it helps AI engines understand what type of content you have and how entities connect. A connected schema graph (@id-linked, sameAs) increases confidence that you’re a coherent entity — a gate-keeping criterion for the candidate source set for citation.

Let's see where you stand.

A 15-minute discovery call. No pitch — I'll tell you directly if and how I can help with Technical SEO.