Content & Copywriting + CRO

Classic SEO content is written to rank for keywords. AEO-ready content is written from the start at the passage level, with structure and schema, so it’s extractable and citable by AI engines — with no later rewriting. The difference is architecture: self-contained passages vs. narrative articles.

We start from positioning (Dunford + StoryBrand SB7 framework): a clear message speaking to the real buyer, not just the engine. Then we layer AEO structure and CRO on top. Content that only ranks but doesn’t convert is a cost, not an investment — we optimize for both audiences at once.

CRO (Conversion Rate Optimization) optimizes CTAs, hierarchy, and flow so the visitor becomes a client. It’s paired with content because traffic without conversion is a vanity metric — we bring visitors in through AEO/GEO, but turn them into clients through persuasive copy and a conversion-tested structure.

A topic cluster is a pillar + spoke structure: one cornerstone article on a broad topic, surrounded by satellite articles on subtopics, all interlinked. It helps topical authority because it signals to search engines (and AI) that you cover a topic in depth — not superficially — which increases the odds of being the cited source.