GEO · AEO Consulting

Become the answer
AI engines cite.

Q: What's the difference between SEO and GEO/AEO?

SEO optimizes you for links in Google — your position in the list, the click on the result. GEO/AEO optimizes you to be selected and cited directly inside the answers AI engines generate, where there's no list of links to scan — just the answer, with or without you in it. They're complementary, not competing: technical SEO remains the foundation (crawl, indexing, schema), while GEO/AEO is the new layer most agencies still don't cover.

Q: How do you measure AI visibility?

We run the same set of queries relevant to your brand in fresh sessions, across 5 AI surfaces (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode) — not a single isolated search, but a repeated protocol, since AI answers vary from one session to the next. We track both linked citations and link-free mentions, where the brand appears in the text but doesn't generate a direct click. What matters is the pattern across multiple runs, not a single test result — which is why we measure periodically, not once.

Q: How do we work together — project or retainer?

Both, depending on the type of work. Retrieval and content work — answer-shaped articles, on-page optimization, tracking — fits well as a monthly retainer, because it's ongoing by nature: AI engines recrawl, competitors publish, and visibility only holds with constant work. Entity foundation and digital PR work fits better as a project with a clear scope and defined end. We define exactly what you need at the discovery call — no lock-in, no minimum commitment.

Q: What is GEO — Generative Engine Optimization?

GEO (Generative Engine Optimization) is the discipline through which a brand becomes the source cited in the answers of generative AI engines — ChatGPT, Perplexity, Google AI Overviews, Copilot. Unlike classic SEO (where you target position in a list of links), GEO targets selection into the generated answer itself, which appears above any link and has no visible alternative for the user.

Q: What is AIRank?

AIRank is a GEO/AEO consultancy from Romania that makes brands visible and cited in AI answers — ChatGPT, Perplexity, Google AI Overviews, Copilot — without losing organic traffic. It is founder-led: Dragoș Mihai Drăgoi brings 12+ years in SEO, with enterprise-scale technical SEO and combines that discipline with AI-agent automation and a public lab of experiments. You work directly with the person doing the work, not with an account manager.

Q: Why doesn't my brand show up in ChatGPT or Perplexity?

The most common causes, in the order we check them: (1) content isn't structured for RAG extraction — it's narrative, hard to break into independent passages; (2) AI bots are accidentally blocked in robots.txt, a frequent technical mistake; (3) information about the brand is unclear or inconsistent — schema markup helps with clarity, but there is no evidence it raises citations on its own; (4) the brand lacks enough authority on external sources models trust (digital PR, Wikipedia, specialty directories). All four are diagnosable in an audit and fixable.

Q: What is llms.txt and does it matter for AI visibility?

llms.txt is a community proposal (not an official standard), a file similar to robots.txt that describes a site for large language models: what content exists, which pages matter, who the author is. Google says it is not needed to appear in Search, and public evidence that it influences citations is missing: according to a 2026 Ahrefs study, 97% of valid llms.txt files received no requests at all. We keep ours because it is cheap, not as a citation factor. Live at airank.ro/llms.txt.

Q: How do you measure AEO and GEO ROI?

We measure across three complementary dimensions, not one: AI share of voice (out of all queries relevant to your niche, how many return your brand vs. competitors), linked citations (direct, measurable traffic from chatgpt.com, perplexity.ai, bing.com/chat, visible right in analytics), and link-free mentions (the brand appears in the answer, influences the decision, but generates no click — indirect impact, visible in branded search). We report on all three, monthly, with trend over time.

Your brand goes invisible the second a customer asks AI instead of Google. We put you back in the answer — and back in growth.

Book a discovery call → Check your site for free

12+ years in SEO·enterprise scale·GEO·AEO·SEO

You · the client

Become the new client

demo illustration

Site audit [AI]GEO/AEO Agent Schema Content Off-page Internal linking E-E-A-T

The villain

The blind spot of answer engines

Search has moved from blue links to generated answers. If AI can't see you, you don't exist in the client's decision — no matter how good you are.

01 · external

Clicks are leaking to AI

More and more searches end in the AI answer, with no click to the site. Organic traffic earned over years erodes month by month — and no one recovers it by accident.

02 · internal

The feeling that you're falling behind

You see competitors cited in ChatGPT and Perplexity, and not you. And you have to explain that to leadership.

03 · on principle

Authority lost for nothing

It's wrong to lose years of earned authority just because the format people ask questions in has changed.

What you gain

Visible, cited, and chosen — on both searches

GEO (Generative Engine Optimization) is the process of becoming the cited source in AI answers — ChatGPT, Perplexity, Google AI Overviews, Copilot. AEO (Answer Engine Optimization) structures content for direct passage-level extraction. Together, they cover both channels through which AI engines find you: retrieval (crawled content) and parametric (what models internalized from training).

The key benefit→

Cited in AI answers

You become the source ChatGPT, Perplexity, and AI Overviews cite — with attribution and traffic back. Where the decision gets made, you show up, not the competition.

You recover organic

You stop the traffic leak and rebuild the positions that matter commercially.

An engine, not an audit

An automated AEO system with AI agents working continuously — not a PDF delivered once.

Measured visibility

End-to-end tracking of citations and share of voice — see exactly where you show up and where you don't.

Free check

Are you citable by AI? Find out in 5–10 minutes.

Leave the page URL and your email, and I'll run a GEO/AEO audit of the page — see the results right on the page (plus the full report by email): the issues keeping you out of AI answers, by category (E-E-A-T, GEO-AEO, technical SEO). Free diagnosis, no account.

Free diagnosis · no account · no spam.

Your guide

I lived the problem at scale. Then I solved it.

I understand the pressure — I spent years in technical and on-page SEO at Romania's largest marketplace, where an indexing mistake costs you immediately. I fixed crawl and indexing problems at a scale of tens of millions of URLs and built technical foundations for organic traffic at the enterprise level.

Now I bring the same technical discipline into the era of AI engines — combined with automation through AI agents. AIRank is founder-led: you work directly with the person doing the work, not with an account manager.

Let's talk →

Recommendation

"I recommend without reservation for Head of SEO roles — a rare technical specialist, with real impact on organic traffic."

— former manager, eMAG

12+

years in SEO

10M+

URLs managed

GEO

+ AEO native

agents & automation

The plan

Three steps. No surprises.

Discovery call

15 minutes. You tell me where you are, I tell you what I see and whether I can help — directly.

AEO/GEO roadmap

You get a clear plan by priority: what we fix first and what impact it has.

Cited & growing

We implement and measure — you show up in AI answers and recover organic.

Start with step 1 →

Services

Technical foundation + AI visibility, end to end

The foundation→

Technical SEO

Crawling, indexing, rendering, Schema.org, Core Web Vitals. The plumbing without which nothing else matters.

The new layer→

AEO · Answer Engine Optimization

Content structured at the passage level — retrievable and citable by AI engines.

On-page SEO →

Intent, heading structure, title/meta, internal linking — the right page for the right question.

Off-page SEO →

Authority and entity: clean link building, mentions, trust signals.

GEO →

Generative Engine Optimization — selected in AI-generated answers.

Content + CRO →

Content that convinces people and algorithms — optimized for conversion.

Services combine into retainers and projects, each with its own detailed page. Just want Schema Markup? See the dedicated page.

Why AIRank

The story, in short

You built authority on Google for years. Then customers started asking AI instead of searching — and the answer came without you. Not because you got worse, but because no one optimized your presence for how AI engines select and cite sources.

That's where AIRank comes in. We start from the technical foundation — because a site AI bots can't read is invisible regardless of content — and build on top of it a system that makes you citable: passage-level structured content, schema connected as an entity graph, entity authority, and tracking that shows you exactly where you show up.

The result isn't an audit you file away. It's an engine that keeps working, run by someone who does full-stack SEO (technical, on-page, off-page), with technical and on-page at enterprise scale, and who tests everything in his own Lab before recommending anything to you.

Frequently asked questions

What everyone asks

SEO optimizes you for links in Google — your position in the list, the click on the result. GEO/AEO optimizes you to be selected and cited directly inside the answers AI engines generate, where there's no list of links to scan — just the answer, with or without you in it. They're complementary, not competing: technical SEO remains the foundation (crawl, indexing, schema), while GEO/AEO is the new layer most agencies still don't cover.

It depends on the channel — these are two different mechanisms, not one. On the retrieval channel (citations based on content crawled right now, in-session), changes can show up in weeks, sometimes faster. On the parametric channel (what the model already "knows" about you from training, without searching live), the effect comes much slower, only at the next retraining cycle — which we don't control. We work on both simultaneously, but the fast wins always come from retrieval.

No — and be wary of any consultancy that does, because it's promising something it technically can't control. AI answer systems are probabilistic and personalized: the same prompt can return different answers for different users, in different sessions, even on the same day. What we do is systematically increase your odds of being found and cited, across multiple AI platforms at once, with transparent tracking that shows exactly where you show up and where you don't — not a promise, a report.

We run the same set of queries relevant to your brand in fresh sessions, across 5 AI surfaces (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode) — not a single isolated search, but a repeated protocol, since AI answers vary from one session to the next. We track both linked citations and link-free mentions, where the brand appears in the text but doesn't generate a direct click. What matters is the pattern across multiple runs, not a single test result — which is why we measure periodically, not once.

Both, depending on the type of work. Retrieval and content work — answer-shaped articles, on-page optimization, tracking — fits well as a monthly retainer, because it's ongoing by nature: AI engines recrawl, competitors publish, and visibility only holds with constant work. Entity foundation and digital PR work fits better as a project with a clear scope and defined end. We define exactly what you need at the discovery call — no lock-in, no minimum commitment.

GEO (Generative Engine Optimization) is the discipline through which a brand becomes the source cited in the answers of generative AI engines — ChatGPT, Perplexity, Google AI Overviews, Copilot. Unlike classic SEO (where you target position in a list of links), GEO targets selection into the generated answer itself, which appears above any link and has no visible alternative for the user.

AIRank is a GEO/AEO consultancy from Romania that makes brands visible and cited in AI answers — ChatGPT, Perplexity, Google AI Overviews, Copilot — without losing organic traffic. It is founder-led: Dragoș Mihai Drăgoi brings 12+ years in SEO, with enterprise-scale technical SEO and combines that discipline with AI-agent automation and a public lab of experiments. You work directly with the person doing the work, not with an account manager.

The most common causes, in the order we check them: (1) content isn't structured for RAG extraction — it's narrative, hard to break into independent passages; (2) AI bots are accidentally blocked in robots.txt, a frequent technical mistake; (3) information about the brand is unclear or inconsistent — schema markup helps with clarity, but there is no evidence it raises citations on its own; (4) the brand lacks enough authority on external sources models trust (digital PR, Wikipedia, specialty directories). All four are diagnosable in an audit and fixable.

llms.txt is a community proposal (not an official standard), a file similar to robots.txt that describes a site for large language models: what content exists, which pages matter, who the author is. Google says it is not needed to appear in Search, and public evidence that it influences citations is missing: according to a 2026 Ahrefs study, 97% of valid llms.txt files received no requests at all. We keep ours because it is cheap, not as a citation factor. Live at airank.ro/llms.txt.

We measure across three complementary dimensions, not one: AI share of voice (out of all queries relevant to your niche, how many return your brand vs. competitors), linked citations (direct, measurable traffic from chatgpt.com, perplexity.ai, bing.com/chat, visible right in analytics), and link-free mentions (the brand appears in the answer, influences the decision, but generates no click — indirect impact, visible in branded search). We report on all three, monthly, with trend over time.

Let's put you in the answer.

A 15-minute discovery call. No pitch, no lock-in — I'll tell you directly if and how I can help.

Book a discovery call → 0727 542 757 WhatsApp

Or check your site for free — top 3 issues, no obligations.

Become the answerAI engines cite.